FUNCTIONAL “DOCE DE LEITE” LIGHT COFFEE PLUS: A STUDY OF MARKET
DOI:
https://doi.org/10.5935/2238-6416.20120065Keywords:
functional food, acceptance, new product.Abstract
For the preparation of "doce de leite" many different raw materials are available, some very timely with applications such as: coffee, rich in compounds and functional polydextrose, a prebiotic. In the process of developing a product, knowing the characteristics desirable for the same is essential. Thus, this study aimed to know the characteristics expected by consumers in connection with a "doce de leite" with coffee, low calorie and functional properties through market research. The study was conducted in two stages: qualitative phase applied to potential consumers of "doce de leite", which served to develop the approach to the problem; and quantitative phase, which generated a questionnaire that was administered to a random sample of consumers of "doce de leite". Among the most relevant results, we found that most consumers will certainly buy a "doce de leite" light functional, an indication that the product had good acceptance. The final price that consumers are willing to pay is between $ 6.01 to 9.00. The preferred intensity of color and flavor of fresh coffee in the intermediate level should be. The female segment of 26-35 years, married, with higher education, monthly income of 2-3 salaries, with some kind of chronic disease, proved to be an ideal target audience for this type of product. Market research is a very effective tool in the development of functional light "doce de leite" enriched with coffee and prebiotic.
Downloads
Issue
Section
License
Term of Responsibility and Transference of Author Rights
The undersigned authors of the article entitled "INSERT TITLE" declare to have read and approved all the manuscript. The authors agree to submit it to the Journal of Candido Tostes Dairy Institute for evaluation and possible publication as true, authentic, and original results. This statement implies that the manuscript, regardless of language, was not submitted to other journals with the same purpose. The authors acknowledge that will be required to provide retractions or corrections of errors related to the article, if necessary. The authors are aware of the guidelines and editorial policy of the Journal and assign copyright to the Journal of Candido Tostes Dairy Institute with the exclusive right to print, publish and sell the product worldwide, in all languages and media. Therefore, it is forbidden to authors reproduce wholly or partially the submitted manuscript in any other part or media, print or electronic. Thus, the authors declare that accepts to transfer the rights of graphic reproduction to the Journal of Candido Tostes Dairy Institute in the case of the article with the above title (or title that later come to be adopted, to meet the suggestions of the editors and reviewers) will be published in the Journal of Candido Tostes Dairy Institute. In addition, the authors agree to appoint _(name)___________ as the corresponding author.
This term should be signed by all authors in the order of authorship, stating:
Date;
Authors name without abbreviation;
Document number;
Title/position of each author;
e-mail; and
the area for evaluation of the paper.
