RISK ANALYSIS IN THE EVALUATION OF BRAND INFLUENCE TO NONSENSORY ACCEPTABILITY OF REQUEIJÃO CREMOSO
DOI:
https://doi.org/10.5935/2238-6416.20120053Keywords:
brand, non-sensory characteristics, sensory acceptability, test without information, test with informationAbstract
Consumer behavior is influenced by intrinsic (sensory characteristics) and extrinsic (non-sensory characteristics) of the product. Among the non-sensory factors, highlights been studied by various areas of knowledge and strength channeled through companies in order to entice the consumer at the time of purchase. In recent decades, many statistical methods have been employed in order to study this important influence on consumer behavior, both in marketing as in sensory analysis. This study aimed to evaluate the impact of brand on the acceptance of cheese using the statistical technique of relative risk. Thus, the sensory test was conducted in two sessions, with the first, the samples were presented coded (test without information) and the second presented with their respective brands. Comparing the results obtained for the two sessions, it was found that there was no change in acceptance of the cheesecurd for all brands and technical statistical analysis showed the relative risk of easy application, interpretation and effective in studies of non-sensory characteristics of food.Downloads
Issue
Section
License
Term of Responsibility and Transference of Author Rights
The undersigned authors of the article entitled "INSERT TITLE" declare to have read and approved all the manuscript. The authors agree to submit it to the Journal of Candido Tostes Dairy Institute for evaluation and possible publication as true, authentic, and original results. This statement implies that the manuscript, regardless of language, was not submitted to other journals with the same purpose. The authors acknowledge that will be required to provide retractions or corrections of errors related to the article, if necessary. The authors are aware of the guidelines and editorial policy of the Journal and assign copyright to the Journal of Candido Tostes Dairy Institute with the exclusive right to print, publish and sell the product worldwide, in all languages and media. Therefore, it is forbidden to authors reproduce wholly or partially the submitted manuscript in any other part or media, print or electronic. Thus, the authors declare that accepts to transfer the rights of graphic reproduction to the Journal of Candido Tostes Dairy Institute in the case of the article with the above title (or title that later come to be adopted, to meet the suggestions of the editors and reviewers) will be published in the Journal of Candido Tostes Dairy Institute. In addition, the authors agree to appoint _(name)___________ as the corresponding author.
This term should be signed by all authors in the order of authorship, stating:
Date;
Authors name without abbreviation;
Document number;
Title/position of each author;
e-mail; and
the area for evaluation of the paper.
